The Marketing Challenge: To create web content describing the amenities of a Sierra ski resort and its environs to support the dot.com’s lodging promotions.
The Solution: I conducted extensive research, created the site organization, and wrote succinct yet content-rich copy for the site, taking care to make good use of key words to optimize search engine rankings.
Company: Stanford Alumni Association Travel/Study Group (global travel programs for alumni and the public)
The Marketing Challenge: To send monthly
e-mails to Stanford Travel/Study's most frequent travelers to give them an 11th-hour opportunity to join a soon-to-depart trip.
The Solution: After receiving a rough draft from the trip specialist, I come up with an appropriate subject line and compelling content that includes a short letter from the director and three main highlights of that particular program.
Company: Silver Bullet Group
(sales messaging solutions)
The Marketing Challenge: To announce the company’s CEO’s involvement in contributing a chapter to a forthcoming book, with the purpose of adding to his industry credibility and status.
The Solution: I prepared a press release that combined newsworthiness with the worth of the CEO as a sales and marketing messaging expert, quoting him and listing his credentials.