415-702-9797 • 650-341-2773  RoseMarie@cleesecreative.com
Web Content

(Online Store)

Company: Digidesign
a division of Avid Technology
(digital audio production software)

The Marketing Challenge: To sell shirts in an online store on a website frequented by digital sound geeks.

The Solution: I wrote fun, short, irreverent copy.

2-page E-mail Flyer

(E-mail Notice)

C.O.R.E (Consortium on Reading Excellence)
(reading competency programs for K–12 educators)

The Marketing Challenge: To get the word out of a new reading assessment tool to select groups of educators as quickly as possible.

The Solution: I brainstormed, created a team, wrote and designed a 2-page color flyer with samples, and distributed by e-mail — all in less than 2 weeks, from launch meeting to completion.

Click to open a PDF file of the e-mail flyer
Direct Mail

Web Content


Company: boulevards.com (dot.com company)
for Bear Valley Mountain Resort, California

The Marketing Challenge: To create web content describing the amenities of a Sierra ski resort and its environs to support the dot.com’s lodging promotions.

The Solution: I conducted extensive research, created the site organization, and wrote succinct yet content-rich copy for the site, taking care to make good use of key words to optimize search engine rankings.

  © 2019 Rose Marie Cleese, San Francisco, California   415-702-9797  /  650-341-2773    RoseMarie@cleesecreative.com 
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Travel Services, Online


Company: Stanford Alumni Association Travel/Study Group  (global travel programs for alumni and the public)

The Marketing Challenge: To send monthly 
e-mails to Stanford Travel/Study's most frequent travelers to give them an 11th-hour opportunity to join a soon-to-depart trip.

The Solution: After receiving a rough draft from the trip specialist, I come up with an appropriate subject line and compelling content that includes a short letter from the director and three main highlights of that particular program.

Press Release

(E-mail Announcement)

Company: Silver Bullet Group 
(sales messaging solutions)

The Marketing Challenge: To announce the company’s CEO’s involvement in contributing a chapter to a forthcoming book, with the purpose ​of adding to his industry credibility and status.

The Solution: I prepared a press release that combined newsworthiness with the worth of the CEO as a sales and marketing messaging expert, quoting him and listing his credentials.