415-702-9797 • 650-341-2773  RoseMarie@cleesecreative.com
[web content]

—online store—

Company: Digidesign
a division of Avid Technology
(digital audio production software)

The Marketing Challenge: To sell shirts in an online store on a website frequented by digital sound geeks.

The Solution: I wrote fun, short, irreverent copy.

[2-page e-mail flyer]
 
—e-mail notice—
 
Company: 
C.O.R.E (Consortium on Reading Excellence)
(reading competency programs for K–12 educators)
 
The Marketing Challenge: To get the word out of a new reading assessment tool to select groups of educators as quickly as possible.
 
The Solution: I brainstormed, created a team, wrote and designed a 2-page color flyer with samples, and distributed by e-mail — all in less than 2 weeks, from launch meeting to completion.
 
Click to open a PDF file of the e-mail flyer
 
Catalogs
Collateral
Direct Mail
Institutional 
Online

[web content]
 
—website—
 
Company: boulevards.com (dot.com company)
for Bear Valley Mountain Resort, California
 
The Marketing Challenge: To create web content describing the amenities of a Sierra ski resort and its environs to support the dot.com’s lodging promotions.
 
The Solution: I conducted extensive research, created the site organization, and wrote succinct yet content-rich copy for the site, taking care to make good use of key words to optimize search engine rankings.
 
Click to this Bear Valley website
  © 2019 Rose Marie Cleese, San Francisco, California   415-702-9797  /  650-341-2773    RoseMarie@cleesecreative.com 
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[travel services, online]
 
—e-mail—
 
Company: Stanford Alumni Association  (global travel programs for alumni and the public)
 
The Marketing Challenge: To send monthly 
e-mails to Stanford Travel/Study's most frequent travelers to give them an 11th-hour opportunity to join a soon-to-depart trip.
 
The Solution: After receiving a rough draft from the trip specialist, I come up with an appropriate subject line and compelling content that includes a short letter from the director and three main highlights of that particular program.