Private College, 40-page Annual Report
(Direct Mail)
Institution: Holy Names University
(4-year private college, Oakland, CA)
The Marketing Challenge: To issue an annual report that would raise the content, look, and feel to another level, reflecting the school's currency and relevancy in today's world.
The Solution: Working with the University's VP of Institutional Advancement and its art director, I made sure content was crisp, engaging, and meaningful. As writer, I interviewed alumni from every decade and wrote short capsules on them, and wrote several articles; as editor, I oversaw all of the content to ensure its accuracy/quality.
Historical Society, Newsletter Article
(Quarterly Member Newsletter)
Institution: San Francisco Museum and Historical Society
The Assignment: Researched and wrote an article for the Society's quarterly newsletter about the Fairmont Hotel's 100th anniversary.
