[Dummies covers series]
 
—print catalog—
 
Company: IDG Books Worldwide
 
The Marketing Challenge: To establish the 
...For Dummies imprint as a leading “how-to” series via trade catalogs used by IDG sales reps when selling the series into bookstores.
 
The Solution: Created an ongoing series of catalog covers that both highlighted the distinctive black-and-yellow Dummies covers against a muted setting and reflected the playful nature of the books’ contents. Also created a series of magazine cover-style “grabber”  bullet points to draw buyers inside.
 
Click to view all 5 covers
 
415-702-9797 • 650-341-2773  RoseMarie@cleesecreative.com
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[Windows books, 20-page brochure]
 
—print catalog—
 
Company: IDG Books Worldwide 
(book publisher)
 
The Marketing Challenge: To announce the forthcoming books on new Windows software while differentiating the publisher’s various series.
 
The Solution: I tied the brochure’s design in with the product manager’s POP campaign and opened the brochure with a chart/guide to the series, then devoted a page to each series, including overviews and annotated sample pages.
 
Click here to view 6 selected pages
 

[consumer products, 56-page catalog]

—direct mail—

Company: Real Goods 
(“green” planet-friendly products for the home)

The Marketing Challenge: To clearly tell the environmentally friendly story of each product, along with the usual benefits and facts.

The Solution: I managed to write catalog copy that conveyed the “green” aspects of a product as well as the essential information needed to make a buying decision in the very little space allotted.

Click here to add text.
[web content]
 
—online catalog—
 
Company: Hello Direct 
(telephone productivity accessories)
 
The Marketing Challenge: To convey all the unique features and benefits of an unusual product quickly and thoroughly yet succinctly.
 
The Solution: I researched the product and presented all the main benefits upfront in the introduction, using a copy tone that reflected the era of the product; made sure all the information was there that one would need to decide to buy.
 
Click to open a PDF file of the web page
Catalogs
Collateral
Direct Mail
Institutional 
Online

 
[consumer products, 48-page catalog]
 
—direct mail—
 
Company: SelfCare 
(health, wellness, & beauty products)
 
The Marketing Challenge: To write copy for products that promote wellness, being careful not 
to market them as cures or medical solutions.
 
The Solution: I followed the catalog company’s stringent guidelines, writing copy that focused on the elements of the products that were verifiable and/or benefits that could be realized.
 
  © 2019 Rose Marie Cleese, San Francisco, California   415-702-9797  /  650-341-2773    RoseMarie@cleesecreative.com