[textbook supplements, 12-page brochure] —direct mail— Company: Wadsworth Publishing Company (college textbook publisher) The Marketing Challenge: To convey to college professors all the features and benefits of a huge supplement package that accompanied an introductory biology book — in 12 pages. The Solution: I managed every stage of this direct mail project: concept, layout, getting cover mock-ups and sample pages, directing the photo shoot, writing all the copy, and managing the graphic design and print production. [travel services, 18-page brochure] —direct mail brochure— Company: Stanford Alumni Association Travel/Study Program (global travel programs for alumni & the public) The Marketing Challenge: To create a mailing to entice the many alumni who had never taken a Travel/Study trip to seriously consider it. The Solution: I brainstormed and came up with several clever copy devices to involve the readers and to illustrate the differentiating features of a Travel/Study program, e.g., a fun qualifying quiz. [travel services, 20-page brochure] —direct mail brochure— Company: Stanford Alumni Association Travel/Study Program (global travel programs for alumni & the public) The Marketing Challenge: To announce the new, hipper programs offered by Travel/Study in a way to attract a younger demographic. The Solution: The marketing manager came to me with a layout and the opening phrase, "What If. . ." I developed the answer and the copy that followed. The resultant brochure had one of the most positive responses of any marketing piece Travel/Study has ever produced. [5-page folder with 4-page insert] —direct mail— Company: Infotel (customer satisfaction/mystery shopping services) The Marketing Challenge: The client’s ad agency had failed to deliver satisfactory copy after three drafts and the brochure schedule was being compromised. Infotel needed immediate copy help. The Solution: I totally rewrote the copy, starting from scratch, then provided behind-the-scenes advice to the client on how to resolve the many design issues besetting the folder and insert.