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[textbook supplements, 12-page brochure]

—direct mail—

Company: Wadsworth Publishing Company
(college textbook publisher)

The Marketing Challenge: To convey to college professors all the features and benefits of a huge supplement package that accompanied an introductory biology book — in 12 pages.

The Solution: I managed every stage of this direct mail project: concept, layout, getting cover mock-ups and sample pages, directing the photo shoot, writing all the copy, and managing the graphic design and print production.


Click here to view a PDF (12 MB) of excerpts
 
[travel services, 18-page brochure]  

—direct mail brochure—

Company: Stanford Alumni Association Travel/Study Program
(global travel programs for alumni & the public)

The Marketing Challenge: To create a mailing to entice the many alumni who had never taken a Travel/Study trip to seriously consider it.

The Solution: I brainstormed and came up with several clever copy devices to involve the readers and to illustrate the differentiating features of a Travel/Study program, e.g., a fun qualifying quiz.

Click here to view a PDF of excerpts



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  © 2019 Rose Marie Cleese, San Francisco, California   415-702-9797  /  650-341-2773    RoseMarie@cleesecreative.com  
[travel services, 20-page brochure]  

—direct mail brochure— 
Company: Stanford Alumni Association Travel/Study Program
(global travel programs for alumni & the public) 
The Marketing Challenge: To announce the new, hipper programs offered by Travel/Study in a way to attract a younger demographic. 
The Solution: The marketing manager came to me with a layout and the opening phrase, "What If. . ." 
I developed the answer and the copy that followed.  The resultant brochure had one of the most positive responses of any marketing piece Travel/Study has ever produced. 
Click here to view a PDF of excerpts
 
 
 
[5-page folder with 4-page insert]
 
—direct mail—

Company: Infotel
(customer satisfaction/mystery shopping services)

The Marketing Challenge: The client’s ad agency had failed to deliver satisfactory copy after three drafts and the brochure schedule was being compromised. Infotel needed immediate copy help.

The Solution: I totally rewrote the copy, starting from scratch, then provided behind-the-scenes advice to the client on how to resolve the many design issues besetting the folder and insert.


Click here to view a PDF of excerpts